Philip Beauregard, CEO of Objective Logistics, came to
the Nantucket Conference for the first time in 2011. His company was founded in
New Bedford, but now also has a Boston office. Objective Logistics sells a SaaS
product that helps restaurants and retail businesses get better performance
from their workforce; last November, the company raised $1.5 million from Atlas
Venture, Google Ventures, NextView Ventures, and Canary Ventures.
We asked Phil how attending Nantucket helped build his
company's momentum. Here's what he said...
- Objective Logistics can be viewed as a bit of a Nantucket "Cinderella" story I suppose. We were heads down in the Southcoast of Massachusetts, not really paying attention to any startup 'ecosystem' for a good two years while we built our product. We saw everything else as a distraction.
- After being courted by VCs and 'shareholders' alike for some time, we still deferred going to any events, dinners, etc.
- That was until we saw the speaker and participant lineup for the Nantucket Conference. We were blown away. We literally couldn't justify not going.
- So we went.
- I've never been to an event where I met so many people with which I have carried on a relationship, before or since. The signal-to-noise ratio was and still is the best I've ever seen, by leaps and bounds really.
- It was all quality investors, thought leaders, and brethren entrepreneurs. If events could have a 'Klout score,' Nantucket would be 100.
- The event was the best I've ever been to.
- We went, introduced ourselves in a bit of a debutante way (our first exposure to what are now lasting relationships), and ended up moving to Boston in November after we closed our seed round with Google and Atlas. I met Seth Priebatsch from SCVNGR at the event, he introduced me to Rich Miner of Google Ventures, and the rest was history.
- I got to know Fred Destin from Atlas Ventures at the event as well, which no doubt moved along our admiration of the guys over there (at Atlas).
- Two of our strategic investors, Jeremy Hitchcock and Alex Goldberg of Canary Ventures, were both guys I met at the same dinner on Saturday night.
- If you get invited to Nantucket, and you don't go, for shame.
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